2.1 Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
2.2 Unless otherwise provided in this Privacy Notice or you have not received prior notice of updates to this Privacy Notice, your personal information will not be used for other purposes, including third-party marketing promotions, personalized advertising, other commercial purposes unrelated to the devices function, and will not sell, rent or trade your personal information.
2.3 Cookie Usage Instructions
Once you log in to our website, we will collect your browser type and IP address (a unique address that identifies your computer on the Internet). Once you use our application, we will collect your device type, device ID and IP address.
In addition, we use "cookies" to store certain information in your browser. A cookie is a piece of data stored on a user's computer that is associated with a user's information. We use session ID cookies to confirm that a user is logged in. However, you should note that cookies may be necessary to provide you with certain features on the website (for example, customized information push). We only use cookies that are strictly necessary for the operation of our website and services by default. For functional, performance, or advertising cookies, we will request your prior consent in accordance with applicable laws. You can withdraw your consent at any time through your browser or device settings.
For more information about cookies and how to manage cookies, you can visit the following website: http://www.allaboutcookies.org.
2.4 Sensitive Personal Information
Except as otherwise provided in this Privacy Notice, we do not attempt to collect or otherwise process sensitive personal information in the normal course of business. We will only process sensitive personal information where it is strictly necessary for the specific service you request and only with your explicit consent or as otherwise required by applicable law.If we need to process your sensitive personal information for any reason, we will rely on one of the following legal bases:
Consent: We may obtain your explicit consent to process your sensitive personal information in accordance with applicable law before processing it (this legal basis is only used for processing that is completely voluntary and is not used for processing that is necessary or mandatory);
Compliance with applicable law: We may process your sensitive personal information where this is required or permitted by applicable law (for example, to comply with our diversity reporting obligations);
Establishment, exercise or defense of legal claims: We may process your sensitive personal information where this is necessary for the establishment, exercise or defense of legal claims;
Detection and prevention of crime: We may process your sensitive personal information where this is necessary for the detection or prevention of crime (for example, for the prevention of fraud).
If you provide us with sensitive personal information, you must ensure that it is lawful to disclose such data to us and that you have a valid legal basis for the processing of such sensitive personal information.